Bol is the oldest coastal settlement on Brač. It exists in the solitude of the southern landscape, at the foot of the Bol crown and Vidova Mountain ? the highest island peak and at the same time the highest point of all Adriatic islands (778 m). It stretches few kilometers along the coast. The sea in front of it is crystal clear, transparent waves resemble a cut crystal. Bol has many beautiful beaches. To the west from Bol lies the beach Zlatni rat (Golden Horn) one of the largest and most beautiful attractions of the Adriatic. Like a small tongue it extends nearly half a kilometre into the clear blue sea. It "grows" with the depositing and sedimentation of small gravelly pebbles around the underwater reef. The point of the Zlatni rat (Golden horn) changes shape, attempting to conform to the will of the waves and gentle sea currents.

Once upon a time Bol was a settlement of wine-growers, fishermen and sailmen, and today it is primarily a tourist settlement. People are direct and original. This popular Brac settlement has a developed network of modern hotels and diverse accommodation in private houses, apartments and camps. In regard to catering-oriented activities, there are several clubs, a surfboarding school, a sailing and diving school, a large tennis centre, various sports courts, fitness center and many other facilities. Bol is the favorite destination for excursion boats and yachtsmen, and has a special berth in port for yachts. As an attractive tourist destination, Bol promotes its recognizable cultural identity and peculiarities which delight the visitors.